Welcome!

My name is Emil Hauch Jensen, and this is my personal website. Here you will find ways to contact me, a quick summary of my past and some knowledge recommendation in case we share the same interests.

+86 13661893042 / +45 46987858

Emil-Hauch-Jensen

YuanLiwei.com (girl friend)

H-H-J.dk (brother)

LinkedIn

2006 to Present: Local Manager, A-TEX Shanghai International Trading Co.,ltd.

2001 to 2006: Founder, Prodigium Media

1995 to 2001: Newspaper Delivery Boy (Jyllands Posten, Aalborg Stifstidende, Holstebro-Struer Dagblad)

Master of International Marketing, Malardalen University

Business Development Engineer, Aarhus University, Institute of Business and Technology in Herning

Higher Technical Examination (htx), General Upper Secondary School

10th Grade, Bisnapgaard Efterskole (Boarding School)

9th Grade, Fjordvang Ungdomsskole (Boarding School)

1st to 8th Grade, Sydthy Friskole (Private School)

Board Member, Danish Chamber of Commerce in China

Founding Chairman, Student Alumni of Business Development Engineers

Project Manager, First Lego League

Board Member, Fruehoejgaard Housing Association

Accountant, Student Café of Aarhus University (HIH)

Member, Student Council for Engineering Students at Aarhus University (HIH)

Representative to the board and Chairman of Student Union, Struer Business School.

Representative to the board an Chairman of Student Union, Bisnapgaard Boarding School.

Shanghai, China (Since 2006)

Västerås, Sweden (2005-2006)

Herning, Denmark (2002-2005)

Struer, Denmark (1999-2002)

Hals (Aalborg), Denmark (1998-1999)

Ringkøbing, Denmark (1997-1998)

Ørum (Thy), Denmark (1988-1997)

Hurup, Denmark (1987-1988)

Skyum, Denmark (1985-1987)

Stoholm, Denmark (1982-1985)

The New York Times

The Wall street Journal

DR Nyheder

Tv2 Nyhederne

The Economist

ChinaSMACK (China Gossip)

ChinaHush (China Gossip)

All Roads Lead to China (China Sourcing and Logistics)

Silk Road International (China Sourcing)

ImageThief (China Media)

ChinaStakes (China Business)

China Financial Markets (China Economics)

Economic Observer (China Business)

The Beijing Axis

McKinsey Quarterly

Good to Great, Jim Collins

This book is based on a simple question: What sets the best companies apart from all the other good ones? The answer is given through distilling a number of case studies and identifying a set of common best practices. By no means a unique approach, but Collins and his research team manage to go into the task without any presumptions, and collect a very extensive body of data. The quality of the research that has gone into this book is what sets it apart, and the answers it gives to what makes great companies are both humbling and surprising. Humbling because they are based on hard work by brilliant people who changed the direction of their companies and stood the course often for years before the success of their ideas would become apparent. And surprising because many conventional assumptions about what makes great companies are tested and turns out not to be sustainable, or might even be long term disadvantages. The book is a sequel to his previous book Built to Last, both are great reads but it is no problem to start with Good to Great.

Social Intelligence, Daniel Goleman

Goleman is on the cutting edge of neuroscience and some of the concepts he presents may strike you as supernatural. They are in fact based on advances in academic research which Goleman skilfully explains in understandable terms. He puts you inside your brain lets you see some of the very basic dynamics that govern human interactions, and how little control you have. This book is about links between people, how we influence each other in profound ways, how the effect can be both positive and negative or even dangerous, and how these interactions are unavoidable due to the way humans are wired-to-connect. His previous two books Emotional Intelligence and Working with Emotional Intelligence are just as good and worth reading for anyone who are fascinated by human intelligence.

The World is Flat, Thomas L. Friedman

Friedman is a fantastic story teller, and this book reads like an action novel, fast paced, gripping and constantly jumping locations around the world. The point is of course that all the narratives are real stories about entrepreneurs and companies taking advantage of what he describes as The Flat World. A world where everyone is connected, project teams are working around the clock passing computer files between time zones and everyone who used to be one-in-a-million now face competition from 1,300 other talents in China. Friedman’s book is the modern definition of globalization and gives a very good introduction to a new playing field that most companies are now required to compete in. If China, India and global sourcing is still new to you then this is a must read. His follow up book Hot, Flat & Crowded looks at the flip side of globalization and some of the very large and very difficult problems that a flat world present, but also how states and companies can benefit from solving them. The second book is not as essential though.

The Tipping Point, Malcolm Gladwell

Gladwell has a talent for cooking up novel concepts. In the Tipping Point he identifies key ingredients that make some ideas, trends and stories go viral and spread rapidly and effortlessly within a population. For marketers, politicians and the like Gladwell’s book is the key to access the holy grail of word-of-mouth. The book outlines a series of distinct properties that the message should have as well as a few key personalities that are ideal for spreading the virus. While his work would not pass an academic peer review (I think he likes it that way) it does make intuitive sense and is easily understood thanks to Gladwell’s vivid story telling. His second book Blink is just as good – in it Gladwell makes a case for why split second decisions and first impressions are often correct. The concept in his third book Outliers is not as powerful, but still worth a read if you like Gladwell’s particular style of writing.

Getting Things Done, David Allen

This book is a self help guide to stressed out office workers. Allen presents a task management system based around an empty inbox and dividing projects into small single action steps. The power of the concept comes from how it takes all the things you need to remember out of your head and stores them in a tasks system where you can feel confident that they will get done and not be lost – that alone lets your brain relax tremendously and you can focus on the tasks one by one without your brain nagging you with popup reminders about all the other things you need to do. While his system goes further than that, and has components for planning your entire life, the basic task management concept is the most powerful one and is easy and flexible to implement in your daily routines. Other self help guides I liked are from author Stephen R. Covey: The 7 Habits of Highly Effective People, Principle Centered Leadership and First Things First.

Freakonomics, Steven D. Levitt & Stephen J. Dubner

This book uses pure rational statistical analysis as known from economics and applies it to a very wide range of subjects. Starting with a measured effect Levitt and Dubner digs deep into the underlying causes, shreds some common assumptions and present surprising conclusions about actual cause and effect relations. Examples of their findings include a connection between legal abortion and lower crime rates, real estate agents that are incentivised to sell your house cheaper and how your name influences your career path. Some discredited assumptions include that watching TV has negative impact on your child’s school performance or that money wins elections. While not all the findings are equally controversial it is a thrill to watch Levitt’s brilliant mind slice and digest the data to find surprising yet completely logical conclusions, the book will challenge your common sense and belief in self interested experts. Mostly though it is just a highly entertaining collection of not particularly related, not necessarily relevant but quite interesting and provoking statistical findings.

Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne

This book brands itself as a revolutionary new concept for creating uncontested market space – the hype is way overstated, in fact what this book does is simply integrating the most winning theories across the board, and unfortunately re-labelling them as a new product. This book is by no means the best strategy guide out there. What still makes it relevant and useful is that it is very easy to read and understand, no Harvard degree is required, and the synthesis of already proven ideas is are done through a set of easily applied tools. While the practice of taking highly successful ideas, renaming them and selling them as a new revolutionary concept, is clumsy at best, it does allow the authors freedom to tweak different independent ideas into a complete concept where all the parts fit nicely together. The strength of this book is not that it contains new or superior ideas, rather it is that it takes the best of what is out there and bundles it in a nice, easy to read and easy to apply package.

Service Management and Marketing, Christian Gronroos

Most books about marketing deal with selling products, while in fact the majority of companies in the west are selling service or a combination of services and physical goods. This book fills up a lot of gaps between what is described in traditional theory and what companies are actually doing, and as such gives companies a much better toolset to deal with their marketing challenges and improve their operations. Service Management and Marketing does not replace traditional literature, rather it extends it to deal with all the unique aspects of selling something intangible. Even if you are selling a physical goods product chances are you are trying to create added value through branding, after sales services, managing sales channels etc. This book will give you the tools needed to understand the customers decision process in relation to those intangible value offerings as well as the tools you need to improve the service as perceived by the customer. While a bit of a tough read (it is targeting an academic audience) this book presents a very complete guide to service marketing, if you feel unfamiliar with the subject this book is where to start.

No Logo, Naomi Klein

I have read so many books on branding it gets hard to tell them apart, but this was the first one I read, the one that got me hooked, and at the same time the most atypical of the bunch. Klein does in no way promote branding, she is a grassroots activist fighting against the forces of globalization. Her book is full of cases studies where multinational organizations are using the power of their brands to push products very much in the own interest but against the society as a whole. The book is a healthy antidote to the usually over hyped world of branding. As a marketer it challenges you to make sure your brand is based on real value for all stakeholders as opposed to ad-inflated perceived value.

The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls, David Weinberger & McKee Jake

Online marketing is another favourite subject of mine with many books to recommend, The Cluetrain Manifesto however is special. In 1999 the guys behind this book understood the new world before anyone else. The book is geeky and provocatively written, it is clear that the authors had a revolutionary message and were burning to get it out. Today you will easily find more managerial level books where the same concepts are both more clear and easier to implement, the core message though, that markets are conversations, remains true and still seems new to many companies today. Other important books from the early dot-com days include: Gonzo Marketing by Christopher Locke, Unleashing the Idea Virus and Permission Marketing by Seth Godin, The Long Tail by Chris Anderson and The Anatomy of Buzz by Emanuel Rosen.